More evidence of media clutter reducing ad effectiveness

Boy, advertising is really taking it on the chin this week. For that matter, so has my blog writing due to client commitments. But a study from OMD was cited this week in Adweek.com noting that consumers are allocating more hours to watching TV and surfing the Internet, but that this additional media viewing has reduced their tolerance for advertising.

This isn't a big surprise, but it does leave marketers with a tough nut to crack. Advertising doesn't work as well as it used to. Telemarketing has become a lost cause, with most people either on do not call lists or screening calls. Spam has killed direct email marketing as an effective way to reach clients. Pretty soon we'll be reduced to writing little snippets of information and posting them on an internet site hoping someone will read them. Oh wait, that's blogging.... Hmmmm.

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