Blackfriars research cited in USA Today
Blackfriars research on non-traditional marketing was cited in Steve Strauss' Ask The Expert column titled How To Cut Through The Advertising Clutter. He writes:
We were very impressed that he actually interpreted our Blackfriars Category Indices correctly to figure out the year to year change; not all reporters dig quite so hard to get the right numbers. Kudos to Steve.
The problem is that unconventional advertising is becoming so popular that it is in danger of becoming conventional. According to Blackfriars Communications, non-traditional marketing (e.g., online promotions, creating buzz, and so forth), rose 12% in the last year.
We were very impressed that he actually interpreted our Blackfriars Category Indices correctly to figure out the year to year change; not all reporters dig quite so hard to get the right numbers. Kudos to Steve.
Technorati Tags: Advertising, Marketing, Non-traditional marketing, USA Today
