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Blackfriars Marketing Index for Q1 2007 Tumbles to 57!
April 4, 2007. We've just released our marketing index for Q1 2007 from our newest report Marketing 2007: First Quarter Budgets Tumble. It's not a pretty picture. Businesses spent only 41% of their Q4 budget allocations, and they plan to spend even less in Q1 2007. You can read the full press release here and buy the report at the Blackfriars store.
US Marketing Spending Falls To $615 Billion For 2006
September 30, 2006. Blackfriars published its second annual sizing of US marketing activity today.
This 28-page report reports that US businesses will spend $615 billion across all industries in 2006,
down from the $1 trillion level approached last year. The report also analyzes marketing spending in
six vertical industries: Arts, Entertainment, and Recreation; Educational Services; Health Care and Social Assistance; Manufacturing,
Retail Trade; and Other Services. Order it immediately here or browse all our research at
the Blackfriars eStore.
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This is official marketing blog of Blackfriars Communications, Inc. Here, my partners and I comment on how organizations distill, communicate, and deliver their value. We also comment on the neverending problem of media clutter -- something we call the Tyranny Of Too Much -- and technology topics that affect business.
