How belief in the golden rule adds up to nearly four billion dollars
I've stayed at Four Seasons hotels a few precious times and always relished the experience. But even more powerful than the consumer experience is the way that the company communicates its values to its employees and managers. The entire Four Seasons experience is based upon a single vision statement: to treat others as we would wish to be treated. But the reason this is so powerful, is that it isn't just a paper statement; this vision is taught, reinforced, and rewarded throughout the firm. With beliefs and communication like that, it any wonder they run some of the best hotels in the world?
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