Blackfriars Consulting Services

Implementing Marketing Discipline

Finally a Six Sigma like approach to marketing. Building business requires simple, clear, and consistent messages to the market over long periods of time. But how do you change the behavior within the organization to craft and deliver those simple, clear messages? Blackfriars will work with you to determine what levers you can pull to apply a disciplined approach to message creation and assessment — and help you do it. Our change management consulting services will help your organization maximize every marketing opportunity to:

• Prevent lost sales
• Reduce the sales cycle time
• Enhance and reinforce the organization's brand image
• Improve sales force morale

Marketing Change Management

Is it time to change your marketing strategy? Is your current marking giving you the returns management expects? Blackfriars helps guide businesses to create marketing that builds Brand and sells product. Blackfriars begins with a Brand audit, looks at market positioning and assists in the creation of an improved go to market plan. BlackFriars applies rigor and discipline to creativity, resulting in precise, managed marketing strategy.

Learning as a Brand Strategy

How can you align your employee training and learning opportunities to reinforce your brand? Blackfriars can help you determine the strategic focus of your organization to ensure consistency with key messages, this alignment is reinforced through every customer touch point to strengthen Brand perception in the marketplace.

Designing Compelling Events

Businesses spend millions on customer and analyst events each year, but too many of these events leave attendees with an Unclear sense of the message. By adhering to the principles of how adults learn, our event consultancy can help you align your content and coach your speakers to create a lasting impression on your audiences.