Blackfriars Executive Seminars
BlackFriars seminars provide marketing leaders and executives the means to improve the performance of their businesses through the application objective marketing disciplines.
| Crafting Strategic Statements |
| Many companies struggle to find simple, clear words that evoke the breadth and depth of what they do. This seminar helps attendees to describe the company, products, or ideas in a short sound bite. We can also drive consensus by finding common words and phrases that work particularly well for describing particular concepts. |
| Writing Simply |
| Executives need to communicate clearly in writing, but when was the last time you reviewed and brushed up on this skill? In this workshop, up to 15 participants review and improve their foundational writing skills focusing on using simple words to develop clear sentences and paragraphs. Participants experience how they can consistently improve their writing to achieve greater clarity and retention. |
| Difficult Conversations |
| Help executives become better influencers. In this workshop, up to 15 participants learn how to convey a difficult message and reach agreement on a challenging topic. Participants experience how they can consistently structure their discussions and achieve greater clarity, retention and influence. |
| From Process to Insight |
| In this seminar, participants will improve how they communicate research results. To do so most effectively, the attendees learn how to turn data into insight by carefully interpreting the information and providing additional value above simple reporting. They also develop skills to determine the best way to present the information given the nature of the insight and the audience. They will learn how to consistently structure their insight providing value add to the enterprise allowing faster response time. |
| Making Messages Work |
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In this foundational workshop, up to 15 participants apply the BlackFriars' Messaging Review Methodology to objectively assess corporate messages and experience how it can be enhanced to avoid confusing audiences. Participants discuss how to provide the information audiences need.
Attendees learn:
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